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Land owners are unable to unlock the value in their asset because of title verification challenges. Confirmation of title, encumbrances, and title transfer can take several months, and is very expensive. Banks are therefore reluctant to lend into land-use transactions because the risk related to information asymmetry is too high. Quick, easy, and cheap tittle verification and transfer of title in microseconds mitigates these risks efficiently.

Lack of transparency and trusted market information hinders price discovery for land, property, and farm produce. This creates uncertainty and a reluctance to transact because the parties are not sure if they are getting an equitable deal. Whether its a farmer leasing farm land, a tenant renting property, or a property buyer considering a purchase, an immutable record of previous and current transactions are a good guide to price discovery, a sense of fairness, and facilitates a willingness to transact.

In many markets land is sold multiple times to different buyers, which leads to litigation risk, project delays and loss of capital. The lack of transparency also invites grey funds into the property market looking for money laundering opportunities. Afram mitigates these risks by leveraging blockchain's solution to the 'double-spending' problem, transparency, and immutability of records.